After much talk and hype all over the Internet, PUMA has formally launched its new global brand platform, Forever Faster locally, in Berjaya Times Square. At the launch, the public were challenged to overcome the ‘The Red Wall’, a three-metre high vertical wall that is so imposing; it was one of the barriers where contestants of ‘American Ninja Warrior’ fail to pass. The idea behind the wall aims to highlight the values that make up Forever Faster, which comprise of brave, determined, joyful and confident.
With the mission to become the Fastest Sport Brand in the World, Forever Faster is targeted to a selective group called, ‘Gamechangers’ who are active progressive athletes aged 16-24. The platform will be driven through a comprehensive global multi-media marketing campaign that includes a TVC spot, featuring some of the World’s finest sporting personalities.