USA CNN travel site named the world's best 20 Franchises. 20. Cinnabon Country of origin: United States Why we love it: A cinnamon roll big enough to use as a pillow when you slip into a sugar coma. Why its logo is easier to remember than your mother's birthday: Using the sweet smell of cinnamon and sugar as an olfactory trap, Cinnabon has been luring customers since 1985. Featuring a menu with seven variations on its classic cinnamon roll and iced beverages that typically feature whipped cream, it's found success in more than 30 countries and 750 locations. Cinnabon mot: Cinnabon uses only its own trademarked Makara cinnamon.