Victorinox Swiss Army officially launched a new watch collection called I.N.O.X., to celebrate the 130th anniversary of its parent company in style. Victorinox Swiss Army has pulled off a tour de force: a watch of sharp, versatile design that is so strong it defies the imagination.
To mark the occasion, Victorinox Swiss Army has created I.N.O.X., a new watch that pays tribute to the history and industrial know-how of the brand by showcasing the values that have made it famous: authenticity, strength, quality, expertise and Swiss design.
The name I.N.O.X. comes from the French word for stainless steel, the solid, durable and corrosion-resistant material that Victorinox adopted more than 50 years before it became the norm in the Swiss watch industry. Marking a shared link between cutlery and watches, I.N.O.X. is as iconic as the Original Swiss Army Knife. A concentrate of Victorinox’s DNA, it represents nothing less than the very quintessence of the brand.
Given I.N.O.X.’s extraordinary robustness, one would expect it to look like a bunker. Its elegance, however, is apparent at first glance. The refined design of the 43 mm stainless steel case is enhanced by a skillfully polished hexagonal bezel. Available in three colors (black dial and bracelet, khaki green dial and bracelet, navy blue dial and bracelet), it can be further personalized with a bumper.
A totally new accessory in the watchmaking world, this removable protector in silicone and nylon lets you change the watch’s look to match your mood. Office, mountain, leisure and evening, nothing beats the I.N.O.X. for versatility: it can be worn anywhere, anytime.
I.N.O.X. will change your perception of quality and functionality. Its primary functions are telling the time and the date, yet its robustness, craftsmanship and style, make it the rightful heir of the famous Swiss Army Knife, and thus your perfect "companion for life."
Each purchase of the I.N.O.X. comes with a protective bumper and a Free Strap kit containing a Nato strap and a special tool to change the rubber strap.
For more Information: www.victorinox.com