7-Eleven was the biggest convenience store chain with
over 50k stores across the world. A new 7-eleven concept store was show up in
New York City. According to spoken person Margaret Chabris, it was a location where the brand is testing new
concepts and products. They had updated their logo and modernizing 7-Eleven
into a brand new concept.
The new store looks great. The most interesting is they
put a lot of messages on window and walls as welcome. It not more ordinary convenience store, now you
can sit there with a cup of coffee and work. Look like there is another third
place for New Yorkers. Another thing to mention is the new 7-Eleven are design
by design firm, WD Partners.